About Florida Paints

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Our Passion for Paint goes back to 1960

Florida Paints is owned and operated by the Strube family, the original founders of Color Wheel Paints.

Our Promise

We are committed to making exceptional paint for Southern climates, proudly delivered by knowledgeable people. 

We formulate Florida Paints to resist the unique challenges Florida weather brings. Our experts understand your projects, as well as they know the performance demands of our climate.

Every product undergoes rigorous testing from our R&D experts to ensure the best performance. You can rest assured our paint will outperform and outlast.

We will recommend the paint products you need to get the job done right the first time. Your success is our success.

Our History

From Color Wheel to Today

Florida Paints is a second-generation, family-owned paint company. It all started with Color Wheel in 1960 and continues with Florida Paints today. With a 60-year legacy of manufacturing over 70 million gallons of paint, the Strube family knows the paint business better than anyone in Florida. We are proud to have a team of the most dedicated, experienced and knowledgeable paint people in the industry.

Our Plant

How Paint is Made Matters

Local control of production ensures the flexibility of our batch cycles to meet customer demands. We can quickly make what is needed to keep projects on track.

Numbers don’t lie. We are a paint production powerhouse; producing over 2 million gallons a year.

Florida Paints’ state-of-the-art manufacturing facility lives in a revived citrus plant that was once the world’s second-largest citrus exporter. We are honored to carry on this plant’s legacy from packing Florida oranges to making Florida paint.

Our Team

Work With Us

We are always looking for new people to join our growing team at Florida Paints. If you are looking to be a part of a dynamic group of people with a passion for brightening each and every day, we’d love to have you. Check out our open opportunities or fill out a general application.  We can’t wait to hear from you!

Our Values

Our Heartbeat: FORCE


Love God with our hearts, minds, and souls. Glorify Him and share His love.


Own our work and take pride in our performance. Be accountable for ourselves, our team, and our company.


Treat everyone with respect and approach every situation with humility.


Clearly communicate our expectations, challenges, and ideas, but always pause to listen.


Continuously grow. Set our best as our standard, but never settle for anything less than excellence.

Our Community

Painting Brighter Days With Our Communities

We believe that it is important as a local business to be a part of the communities in which we live and operate in. We are proud to work with some incredible non-profit, city, and grassroots organizations to continue our mission of painting brighter days.

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Palm trees used on the Florida Paints website to represent their connection to Florida.
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Florida Paints

Whether you are a painting contractor, builder, architect, specifier, developer, property manager, or homeowner,
we’ve got you covered.