Our Passion for Paint goes back to 1960
Florida Paints is owned and operated by the Strube family, the original founders of Color Wheel Paints.
Our Promise
We are committed to making exceptional paint for Southern climates, proudly delivered by knowledgeable people.
We formulate Florida Paints to resist the unique challenges Florida weather brings. Our experts understand your projects, as well as they know the performance demands of our climate.
Every product undergoes rigorous testing from our R&D experts to ensure the best performance. You can rest assured our paint will outperform and outlast.
We will recommend the paint products you need to get the job done right the first time. Your success is our success.
Our History
From Color Wheel to Today
Florida Paints is a second-generation, family-owned paint company. It all started with Color Wheel in 1960 and continues with Florida Paints today. With a 60-year legacy of manufacturing over 70 million gallons of paint, the Strube family knows the paint business better than anyone in Florida. We are proud to have a team of the most dedicated, experienced and knowledgeable paint people in the industry.
Our Plant
How Paint is Made Matters
Local control of production ensures the flexibility of our batch cycles to meet customer demands. We can quickly make what is needed to keep projects on track.
Numbers don’t lie. We are a paint production powerhouse; producing over 2 million gallons a year.
Florida Paints’ state-of-the-art manufacturing facility lives in a revived citrus plant that was once the world’s second-largest citrus exporter. We are honored to carry on this plant’s legacy from packing Florida oranges to making Florida paint.
Our Team
Work With Us
We’re always looking for new people to join our wonderful team at Florida Paints. If you’re a hard worker who would like to be a part of a growing and dynamic group of people, we’d love to have you. Check out our open opportunities.
Our Values
Our Heartbeat: FORCE
Faith
Love God with our hearts, minds, and souls. Glorify Him and share His love.
Ownership
Own our work and take pride in our performance. Be accountable for ourselves, our team, and our company.
Respect
Treat everyone with respect and approach every situation with humility.
Communication
Clearly communicate our expectations, challenges, and ideas, but always pause to listen.
Excellence
Continuously grow. Set our best as our standard, but never settle for anything less than excellence.
Our Community
Painting Brighter Days With Our Communities
We believe that it is important as a local business to be a part of the communities in which we live and operate in. We are proud to work with some incredible non-profit, city, and grassroots organizations to continue our mission of painting brighter days.
Florida Paints
Whether you are a painting contractor, builder, architect, specifier, developer, property manager, or homeowner,
we’ve got you covered.
