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Jeff Grasty Named NHPA
2025 Top Gun Honoree

Florida Paints President Recognized in Two National Industry Publications for Leadership and Legacy

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Florida Paints President won the Top Gun Award
President of Florida Paints helping a client out picking color and understanding products

Florida Paints President Jeff Grasty Named 2025 Top Guns Honoree by NHPA

We’re proud to announce that Florida Paints President and co-founder Jeff Grasty has been named a 2025 Top Guns Honoree by the North American Hardware and Paint Association (NHPA), a prestigious recognition celebrating outstanding independent home improvement leaders across the U.S.

Jeff’s story was recently featured in two major industry publications, Hardware Retailing and Paint & Decorating Retailer, where his inspiring journey from van driver to President was shared with professionals throughout the hardware, paint, and decorating industries.

A Legacy Built on Values and Vision

Jeff began his career humbly—delivering paint as a van driver for Color Wheel in Melbourne, Florida. Over the years, he rose through the ranks, eventually helping launch Florida Paints in 2012 alongside longtime colleagues and members of the Strube family, founders of the original Color Wheel brand.

In just over a decade, Florida Paints has grown from three retail stores to nearly 30 across the state, supported by a robust manufacturing operation and a dedicated team of more than 200 employees. That success, Jeff emphasizes, comes down to one key element: values.

“My title may say I’m president, but I work for the 200 employees we have. My job is to be a servant to them and make their jobs easier by doing what I can for them,” Jeff shared in the article.

At Florida Paints, those values are captured in a simple acronym: F.O.R.C.E. — Faith, Ownership, Respect, Communication, and Excellence. They guide every decision, shape the company culture, and serve as a foundation for leadership at every level.

A Shared Honor

While this award recognizes Jeff’s leadership, he was quick to credit the entire Florida Paints team for the company’s continued growth and success.

“We didn’t get back in the business for the accolades; we missed interacting with our customers and friends in the industry,” Jeff said. “But the Top Guns award is validation for the work we’ve put in. It took a lot of work, pain, suffering, agony and worrying to get where we are now, so to get recognized is a great honor and we’re super thankful.”

From manufacturing to customer service, from sales to distribution, every department has played a part in building a company that remains proudly family owned, Florida focused, and future ready.

We’re grateful to NHPA, Hardware Retailing, and Paint & Decorating Retailer for shining a light on Jeff’s story—and, by extension, on the incredible team that powers Florida Paints every day.

Read the full articles in Hardware Retailing and Paint & Decorating Retailer

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Sam Moore

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