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Florida Paints Welcomes Fletcher Moore as New Business Development Executive

A Leader to Drive Commercial Growth and Relationships

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Florida Paints Welcomes Fletcher Moore as New Business Development Executive. Headshot of Fletcher Moore, Florida Paints' Business Development Executive of Commercial Development wearing black suit jacket and red tie

Florida Paints is excited to announce the addition of Fletcher Moore as the company’s new Business Development Executive for Commercial Development. With over 40 years of experience in commercial development and a proven track record of success, Fletcher brings valuable expertise to Florida Paints, positioning the company for continued growth in the commercial sector.

A Legacy of Excellence in Commercial Development

Fletcher Moore’s reputation precedes him, with a distinguished career marked by his contributions to some of the most prominent projects in hospitality, entertainment, and transportation. Throughout his career, Fletcher has worked with leading brands such as Marriott Vacation Club and Hotels, SeaWorld®, Orlando International Airport, and Tampa International Airport. His extensive experience and leadership in commercial development make him the perfect fit to propel Florida Paints’ ambitious plans for expansion.

As the Business Development Executive – Commercial Development at Florida Paints, Fletcher will focus on driving new commercial projects and building strong relationships with key partners. His expertise in strategic growth and development will ensure that Florida Paints continues to deliver on its reputation for quality and innovation, reinforcing its position as a leader in the paint industry.

“We’re thrilled to bring Fletcher on board to help us achieve our vision for the future,” said Rick Strube, Co-founder and Co-CEO of Florida Paints. “With his leadership and deep understanding of the commercial development landscape, we’re confident that Fletcher will help us expand our reach and continue our growth trajectory in the commercial sector.”

Noteworthy Projects Led by Fletcher Moore

Fletcher’s career is highlighted by several noteworthy commercial development projects, many of which are recognized landmarks in Central Florida. His portfolio includes the development of Volcano Bay at Universal Studios Orlando, the Holiday Inn Club Vacations Corporate Headquarters in Orlando, and the Truist Plaza at Church Street Station (formerly SunTrust Plaza). These projects, among others, demonstrate Fletcher’s ability to manage complex, large-scale developments and deliver exceptional results.

A Strong Community Presence

In addition to his professional accomplishments, Fletcher is a proud graduate of Auburn University and is deeply engaged in the commercial development community. He is an active member of several key industry organizations, including NAIOP Central Florida, CREW Central Florida, ABC Gulf Coast, and ABC of Central Florida. These affiliations reflect his dedication to building connections and fostering collaboration within the commercial development sector.

“I’m honored to join the Florida Paints team,” said Fletcher Moore. “As a native Floridian and Central Florida local, I’m excited to contribute to the company’s growth. Florida Paints has an incredible team and an amazing potential for growth, and I look forward to working with both existing and new commercial partners as we continue to expand our reach.”

A Commitment to Growth and Innovation

Florida Paints has long been a leader in the industry, with a strong commitment to local manufacturing and producing over 24 million gallons of paint each year. The company’s state-of-the-art manufacturing facility and corporate offices, located in Winter Garden, are housed in a renovated citrus packing plant, once one of the country’s largest exporters of Florida oranges.

With a robust network of 30 company-operated retail stores across the state, as well as a strong independent dealer network, Florida Paints continues to deliver high-quality products that meet the diverse needs of its customers.

looking Ahead

The addition of Fletcher Moore to the Florida Paints team marks a significant step forward in the company’s commitment to growth and excellence. With his extensive experience and passion for the commercial development industry, Fletcher will be instrumental in shaping the company’s future and driving new opportunities for success.

For more information about Florida Paints and our commitment to quality, innovation, and community, visit https://floridapaints.com.

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Nadia Vires

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